• Marissa Dryden

Producing Video 101:

Producing Video 101:

Corporate video production refers to corporate communications or published media, commissioned primarily for a use by a company.

A corporate video is often intended for a specific purpose in a corporate or industrial environment and viewed by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos. An “In-House” video production is frequently the responsibility of a marketing manager. Examples of corporate video include staff training and safety videos, promotional “Brand” films, and financial results videos.

With the growth of digital technology, there is now often convergence between corporate video and other forms of media communications, such as Broadcast and TV advertising. Also, a corporate video may be produced using the same production techniques and style as a broadcast television program, as a way of engaging audiences who are used to viewing popular media

A video production company will typically take input from The Client, develop a script (and sometimes a storyboard) to begin a project. All parties must agree on a production schedule and delivery date. The time and scale of a corporate video production can vary greatly. Some videos may use only minimal crew and basic equipment, whilst some large scale videos may have similar (or often higher) budgets and level of production than a broadcast television program or TV commercial. This may also include other elements, such as actors and presenters. More to come, sign in for updates.

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